Alan Berman photo.JPG

Alan Berman, AIA: Owner and Principal


Principal Alan Berman created Archetype in 2001; since then, Archetype has successfully completed hundreds of projects in the New York metropolitan area. 

In the late 1990s and into the new millennium, Mr. Berman served as Head of Architecture at Bed Bath & Beyond Corporate. Mr. Berman spearheaded the development of Bed Bath & Beyond prototype standards and streamlined the management, contract control, design documentation, scheduling and construction for the opening of over 300 Bed Bath & Beyond stores throughout the United States. In the mid-90s, Mr. Berman was project manager at Nadel Architects in Los Angeles, CA. He led many teams through design and construction of retail centers, stores, malls and supermarkets.

Mr. Berman attended the Cornell University School of Architecture, where he graduated with honors. He is licensed in New York, New Jersey, and Pennsylvania.

Meet the Team

Architecture Department


Agustin Reynoso De Teresa, Senior Managing Director

Eve Claros,  Assoc. AIA, LEED AP 

Project Director

Laura Sachs, AIA, LEED AP BD+C, Project Director

Steven Gaddis, RA, Project Manager

Ingrid Rancier, Project Manager

Sharmiette Murphy, Job Captain

Yanji Zhao, Job Captain

Marco Forlenza, Design Associate

Omar Khalifa, Design Associate

Joric Barber, Design Associate

Interior Design Department


Samantha Juarez, Director of Interior Design

Alexis Tamzrian, ASID, Interior Designer


Natasha Hattenhauer, Interior Designer

Colleen Slattery, Interior Designer


Asmma Madbouli, Interior Design Intern